March 19th, 2008 It does make me mad! When I get an email from a merchant or network saying I’m being dropped from a programme for being inactive because the merchant wants to concentrate on active affiliates.
More often than not this will be the first communication I will have received about the programme after signing up. Merchants will know who is active and doing well on the programme already, so sure, make an extra effort with those people. However, instead of giving the rest the boot, why not send them a reminder of why the prorgamme is such a good one to promote, offer incentives to get active, special offers, anything but the goodbye email.
I assume merchants want the most sales possible from a programme, so dropping affiliates won’t achieve this will it. You need to get the number of active affiliates higher, not chop the programme down, therefore limiting sales.
OK, Rant over!
Posted in 
Tags: 
